Jones Soda an extremely popular national brand with the "counterculture" audience including skaters, surfers, snowboarders, people interested in niche fashion, and alternative music. Jones Soda has expanded its audience with inclusion of its organic drinks, its vitamin water and Vitamin Angel program for kids provides vital nutrition in the form of supplements to children in developing countries and local communities. Recently Jones Soda has teamed with the Seattle Seahawks as the exclusive soda provider to the team.