When Russell Simmons attaches his name to a product, everyone knows that the product is of the highest quality. Phat Farm, a name born out of the hip hop industry, delivers the latest in urban wear to men and boys. By mixing the street with Ivy League culture, Phat Farm has become a cultural phenomenon. When Simmons envisioned designing a clothing line for multi-cultural youth, he knew that it was destined to become part of mainstream America. With street credibility, Phat Farm expanded globally, becoming the new standard in contemporary men's wear.